HANRYANG® 한량 | SJP DESIGN LAB
SJP CORPORATION | THE POWER OF IMAGINATION | SINCE 2009
What kind of brand is SJP?
SJP expresses ‘Design and Imagination’ on its T-shirts
to introduce itself as a pioneer in the fashion industry.
and has inspired lots of mania.
Since SJP Online Shop opened it has sought partnerships
with lots of other brand shops, multi shops, open markets.
Good Design Brand, SJP Story
SJP was started by Designer-YG who started selling t-shirts
made according to sketches done while he traveled to Osaka
in 2001. The brand started under the following slogan
‘In Good design Creative Imagination is everything’ and since then
has been recognized for its unique design and high quality, and is
very popular and famous for expressing its own creativity.
SJP, trying to keep up using constant effort for design.
SJP talks a lot with the best designers and works hard to design
with its customer’s individualities in mind. For example, SJP
launched new designs the S/S and the F/W. By looking at these
you can see the way SJP continues to release new products.
SJP, creative social interaction
Lots of people are surprised that SJP always seeks perfection
in its design. This perfection comes from a culture of ‘Collaboration’.
SJP works with its own designers, but also with lots of famous artists
and designers from all over the world. SJP designers also cooperate
with people from other industries such as music, film, and publishing,
and everyone works together to make SJP’s products special.
SJP, excellent high quality products
SJP uses various different print systems that can maintain the
design’s unique quality. There are silkscreen, half rubber print,
puff suede, bleach, embroidery, metal foil, digital print, etc.
During the course of washing, SJP uses processes that give the
products the softest feel, while retaining the best condition.
SJP knows the power of infinite imagination.
SJP constantly cooperates with talented designers and artists to
create high quality products. They always try hard to find new
creative designers, and feel that creativity gives the SJP brand
name an edge in the industry. SJP is always hunting for
innovative young designers.
SJP, we are ahead of our time.
SJP gets lots of attentions from the media due to its insistence on
unique design and collaborative work while also trying to participate
in lots of design events. SJP always has the pride, and tries to be
a globally recognizable brand. Our goal is to make a special brand
that treats fashion design as creation of works of art.